concept

We love the design that makes a clear statement. Not a weak statement, but a statement that is highly relevant to the project, has an element of freshness and surprise and sends a clear message to the intended audience, so the details of the "concept" matter for its effectiveness: It is not easy to do this. Too often store design, in particular, becomes either a bland, formless backdrop, irrelevant 'concept'. We approached to redefine the customer experience and create a new store environment that will create a new concept is "interactive".